Industry
Fashion
Client
New Balance R&D
NewBalance. Footwear. _Product Campaign R&D
OVERVIEW
We focused on the craft and character of the product. Through 3D animation, we created detailed 3D visuals with a strong focus on form, materials and construction.
PROCESS
Much of the character sits in the details. Fabric structures, stitching, layered panels and subtle surface changes were carefully recreated in 3D. Close camera work and controlled lighting bring those elements forward, allowing the product to hold up from full silhouette to extreme close up.
EARLY DIRECTIONS
Early explorations helped define the overall direction of the project. Not every idea made it into the final work, but they played an important role in shaping the final compositions, lighting and presentation of the product.
DISCIPLINES
▪ Creative Direction
▪ Art Direction
▪ 3D Animation