Industry
Sport
Client
GORAQT
GoRaqt. The Fastest Way To Play. _Kiosk Animations
OVERVIEW
GORAQT is changing the way players access racquet sports gear, right where they play. We created a series of bold 3D animations for their smart kiosks, built to attract players, introduce the experience and put the products and brands inside the kiosk in the spotlight.
PROCESS
With almost complete creative freedom, we shaped the visual direction from the ground up. The goal was simple: make GORAQT feel fast, energetic and easy to understand. From concept and storyboarding to art direction and full 3D production, every part of the experience was designed to pull players in and keep things moving.
OUTCOME
The result is a visual system that turns the kiosk into part of the GoRaqt brand experience. Products, partner brands and the way the service works all come together in one clear, energetic language that extends naturally across kiosks, social media, web and campaigns.
DISCIPLINES
▪ Creative Direction
▪ Design
▪ Animation